Experience

Neighborly®                                                       Irving, TX (Hybrid)                                     December 2022 – October 2024
SEO Manager

o Lead all SEO initiatives both local and national for six home service brands. Approximately 1,200 franchise locations across both the US and Canada.
o Responsible for vendor management, working with internal and external web operations teams to move implementations forward across various CMS platforms.
o QA national content to ensure it is in alignment with brand initiatives and SEO purposes. This is a collaborative process with vendors, brand managers and the inhouse content editor.
o Responsible for post launch QA of all franchise local content and periodically dealing with franchise owner escalations.
o Help manage brand budgeting and forecasting for all SEO related activities.
o Compile and present reporting to brand managers, brand presidents, franchise owners, independent auditors and the KKR board.

Liquidfish                                                  Oklahoma City, OK (Remote)                           August 2020 – July 2023
SEO Project Manager (Freelance Consultant)

o Frequent consultations with the director of Digital Marketing about the trajectory and strategy of SEO and data analytics.
o Responsible for the content strategy for clients through keyword research and content gap analysis on case by case basis.
o Created workflow for detailed data driven quarterly content maps across multiple industries including: legal, banking & accounting.
o Working with designers and developers to manage website migrations to Content Management Systems such as Squarespace, WebFlow and HubSpot.

3Q/DEPT                                                       Chicago, IL  (Remote)                                  May 2022 – December 2022
SEO Account Manager

o Responsible for day-to-day communication with multiple client’s main point of contact. Including conducting bi-weekly meetings, setting agendas, monthly reporting overviews and ongoing collaboration with additional stakeholders​.
o Managing the budgeting process in cooperation with clients to estimate scope of work & build ongoing SEO roadmaps.
o QA’ing client facing deliverables to ensure work aligns with SEO best practices and campaign goals.

Three Whiskey                                         Addison, TX (Hybrid)                                         August 2021– May 2022
Senior SEO Analyst

o Worked closely with SEM across multiple pharmaceutical brands to ensure success of integrated search as landing pages are used by both SEO & SEM.
o Crafted industry specific copy to work with the Human Pharma Review Committee (HPRC) to ensure that all copy passes FDA guidelines.
o Introduced a process for taking existing keyword research and folding it into a newly introduced website hierarchy to document actionable items for page level keyword gaps and anchor text recommendations for secondary keywords.

Generational Equity                              Richardson, TX (On-Site)                                   May 2021 – August 2021
SEO Specialist

o Created a Leadgen SEO Roadmap for a sell-side middle market Mergers & Acquisitions firm.
o Assisted the LinkedIn marketing specialist with maintaining 70+ accounts with LinkedIn Sales Navigator and automated responses with ULINC.
o Assisted the Email marketing specialist with pulling data from Response Genius and relaying that information to the inhouse data team.
o Worked with the inhouse data team to pull email address from scrubbed data to send to the Facebook marketing contractor. This was to ensure based on their conference model any Facebook/Email overlap would result in an ad set with targeted leads.
o Worked with third party developers to create a better model for web lead generation tracking. Both through Google Analytics and users self identifying through web forms.

Benzinga                                                     Detroit, MI  (Remote)                                   April 2021 – March  2021
Affiliate Leadgen, SEO Analyst (Contractor)

o Outlined extensive areas of gaps in content for investment sectors and stocks that would drive affiliate revenue.
o Suggested improvements to UX/UI to improve the functionality of the affiliate/leadgen portion of the website.
o Worked with the lead developer and technical SEO to ensure best practices across affiliate/leadgen portion of the website.

Razor Rank                                                 Dallas, TX (Hybrid)                                  September 2020 – February 2021
SEO Project Manager

o Built website hierarchies that identified and targeted keywords on a page level basis.
o Introduced Log File Analysis as a SEO tool to identify orphan pages, improve crawl budget, find broken links and errors that tend to exist outside of Search Console and Bing Webmaster Tools.
o Functioned as the main point of contact taking over the role most agencies have as an Account Manager.
o Managed the website migration process laying out deadlines and deliverables for both designers and the developers.

Kalkomey Enterprises, LLC                     Richardson, TX (Hybrid)                           June 2020 – September 2020
SEO Specialist

o Worked with developers to fix technical SEO issues resulting from an LMS content system that spans multiple websites.
o Identified specific indexation issues and provided a strategy for dealing with duplicate content.
o Helped create a process to resolve crawling and indexing issues from outdated sitemaps.

Advantix Digital                                          Addison, TX (On-Site)                                       June 2019 – June 2020
SEO Analyst

o Monitored and evaluated search results for clients to maintain rankings or identify new growth opportunities.
o Implemented content strategies using content clusters to build topical relevance and authority.
o Analyzed data to identify trends, generate reports and adjust campaigns as necessary to produce the most optimal ROI.
o Used keyword research, competitor analysis and link profile tools such as AHrefs, SEMrush, Moz, and Majestic.
o Worked with a variety of CMS across industries including ecommerce, local and national campaigns.
o Performed detailed technical SEO audits on new and existing client sites.

PBHS                                                           Santa Rosa, CA (On-Site)                                    November 2018 – May 2019
SEO Analyst

o Drove targeted organic traffic to increase the ROI for clients by performing competitive analysis, keyword research, and content strategy.
o Performed monthly touches on clients’ websites to optimize the user experience and facilitate conversions.
o Managed 50+ client SEO campaigns and consult with them periodically on performance. (Monthly or Quarterly based on client preference)
o Used Google Analytics data to articulate performance on SEO campaigns with regards to KPI and obtaining new high-quality leads and conversions.
o Executed monthly SEO on-page audits looking for broken links, website crawl errors, mobile usability & indexing issues.
o Tracked visibility and query rankings for targeted keyword searches in the Map Pack and general search for local SEO.
o Used an array of tools including ScreamingFrog, Search Console, AdWords Keyword Planner, Bing Webmaster Tools, Googles Structured Data Testing Tool for JSON-LD Schema markup, and Google Analytics.

Paradise Oriental Rugs                        Sebastopol, CA                                            January 2018 – May 2019
Gallery  Manager / Part Time Salesman (Nov 2018 – May 2019)

o Worked directly with the owner learning how to maintain a high-end retail Oriental Rug Gallery with a strong online presence, in a very short time period.
o Assisted with online marketing strategies, social media posts, updating and improving the current website while working directly with potential clients online and in house, resulting in increased sales achieved.
o Successfully designed the ad copy for the gallery’s first outside digital billboard campaign.
o Collaborated with the owner regarding new inventory purchases/quality control, as well as marketing strategies for attracting potential clients into the gallery and/or calling in with phone inquiries. [inbound marketing strategies]
o Assisted in maintaining an impeccably clean and friendly gallery to showcase and offer for sale, beautiful one-of-a-kind, Oriental Rugs.
o Worked directly with both new and returning clients selling rugs, resulting in overall annual increased sales.
o Improved websites’ organic visibility through both on-page and off-page SEO strategies.
o Created custom dashboards in Google Analytics to better understand where website traffic was originating and measure the effectiveness of organic search as well as social media platforms in bringing traffic to the site.

Curb  Apparel                                 Santa Rosa, CA  &  Windsor, CA                        June 2006 – January 2018
Self Employed

Sports apparel company specializing in the retail sale, and wholesale, of various professional sports (MLB, NFL, NBA, NHL, etc.) clothing, attire and other assorted products.

o 100% accountable of all small-business operations (accounting, tax [state, federal & local], inventory management, marketing, brand development, customer service, research and development, budgeting & forecasting, etc.)
o  Approximately 80% of business income derived from internet orders via Shopify website and from third-party platforms. (eBay/Amazon)
o  Remaining 20% came from establishing business relationships with wholesale clients to supply stores sales floors.
o  Prepared and maintained financial reports/records with Microsoft Excel and QuickBooks for tax filing and business development purposes
o  Reports were used to effectively monitor growth and to identify areas of business that required improvement.
o  Performed a variety of analyses based on sales and current/available inventory for current and future decision making.
o  Processed, shipped, and delivered orders daily for a professional, timely delivery to all customers and clients.
o  Provided excellent, prompt customer service to customers every day with any questions or concerns regarding their purchase.